A home for Healthcare pros
Product: Education and E-commerce platform, Wellness & Marketing
Role: Lead UX designer
Scope: Responsive Web, information architecture, design system.
Created at CI&T
Transforming a fragmented, legacy healthcare platform into a coherent, scalable professional ecosystem.
Origin
The platform was a central hub for doctors and pharmacists to access training and order products. Over time, multiple disconnected sites created inconsistent experiences. This project unified them under a scalable system that supported the new brand without losing clarity or trust.
Original design
Challenges & Opportunities
I led heuristic and functional audits across multiple websites in the ecosystem to identify:
Inconsistent patterns and competing UI conventions.
Friction points across core journeys.
Gaps in states, roles, and edge-cases in professional workflows.
Heuristic evaluation was necessary to define usability and scope.
This work created a shared baseline that helped PMs and stakeholders align on scope and prioritize what to fix first.
Primary users
Doctors and pharmacists - Their expectations are high: precision, speed, and low tolerance for ambiguity. Looking for a product or an event with no time to spare. Consistency here isn’t cosmetic—it directly affects confidence and task completion.
The platform’s biggest UX issue was extreme fragmentation.
Design iterations
With established branding in place, the process bypassed traditional grey-box wireframing in favor of designing layouts directly with actual brand elements, supplementing as needed.
Close collaboration with stakeholders was essential during concept development and technical decision-making, significantly shaping the final outcomes. The resulting components strike a balance between the brand vision and user needs, forming a flexible design system ready for implementation across the client’s global digital ecosystem.
Key decisions
How to apply the new visual language without breaking usability
Where to standardize patterns vs allow flexibility by content type
How to structure pages so the system could scale across regions and future products
Design system
To prevent inconsistencies, a comprehensive component library was established, encompassing all UI elements, grids, spacing, typography, and interaction states. In parallel, clickable prototypes were developed, and each component’s use cases were thoroughly documented in Storybook.
Components
Outcomes
This project created the foundation for transforming additional platforms in the client’s global ecosystem. The handoff and system approach secured continued work to migrate more high-traffic digital products used by millions of users worldwide.